Retail grocery industry in Australia Essay Example | Topics and Well Written Essays - 1000 words

Retail grocery industry in Australia - Essay ExampleThere be a few publicly listed supermarket based chains, world(a) operators and wholesaler managed chains that operate in the industry and offer grocery foods in varied retail formats. These assorted retailers contend with more than 30,000 specialty food offering businesses including shopfronts and multiple franchise based operators (Australian judicature department of Agriculture, 2013). The prime objective of this study is to analyse the retail grocery industry in Australia in keeping with micro and macro-economic factors. Market StructureProduction Sector Nature of Production Nature of deed in any industry bears a major impact on the overall cost of the produced offerings owe to the fact that it entails crucial constituents such as value addition components, stock control and production operations. In terms of stages of production, it is determined that a number of goods pass through diverse stages of production. Mainly, the re are trine production stages categorised under primary, secondary and tertiary. Primary This stage entails the extraction of antithetical raw materials from the soil. In relation to grocery retail industry, the primary offerings include food as well as non-food items that are prepared from the scratch with the aid of procuring different raw materials (Bized, 2012). Secondary This stage entails converting raw materials into other related offerings. With regard to grocery retail industry in Australia, the organisations focus on providing high quality urbane products through the use of required materials (Bized, 2012). Tertiary This particular stage involves services provided to the business and consumers. This phase is in the first place place as a part of service industry. The Australian grocery retail industry emphasizes economical handling of variable costs arising from providing quality services by generating greater footfall in the stores by enhanced consumer footfall. It also focuses on ensuring economies of scale along with rendering in-store services (Bized, 2012 Australian Government Department of Agriculture, 2013). Factors Differentiating the Market Australian grocery retail market can be differentiated through troika major factors that include scathe differentiation, product differentiation and market segmentation. The marketers operating in the grocery retail market in Australia aim to differentiate their offering by targeting high quality assorted products for their identified target markets. impairment Differentiation Price discrimination or differentiation is referred as the quality of an exporter to micturate the charge in terms of market scenario. This behaviour notifies the exporter to exchange the rate by changing the price of its products. In certain terms, it can be said that price discrimination is the theory of changing prices for different consumers. In Australian grocery retail market perspective, price discrimination plays a vital role. Price differentiation is essentially divided into three parts that include first-degree price discrimination, second-degree price discrimination and third-degree price discrimination. In Australian grocery retail market, the price discrimination is very much important for the strategies choose by the suppliers